Redesign the Shopify experience around clearer product discovery and a stronger mobile journey.
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Shopify CRO & Paid Acquisition
Smith Café — Shopify CRO & Paid Acquisition
A connected Shopify, CRO and paid acquisition mandate focused on improving the customer journey and supporting sustained eCommerce growth.
The challenge
What needed to change.
Maison Smith needed a stronger eCommerce experience capable of supporting an established retail brand across online ordering, product discovery and paid acquisition.
Our approach
A connected plan across experience, implementation and growth.
Improve conversion foundations across navigation, merchandising, product pages and cart behavior.
Coordinate Meta and Google acquisition with the store experience and the brand’s commercial priorities.
Use analytics and customer behavior to guide ongoing optimization.
What we implemented
The systems and channels behind the engagement.
Shopify redesign
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
CRO optimization
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
Meta Ads
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
Google Ads
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
Growth outcome
Business progress without exposing confidential revenue data.
A more mature direct-to-consumer channel supported by an improved Shopify experience, stronger conversion foundations and coordinated paid acquisition across Meta and Google.
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The engagement connected online merchandising, CRO, tracking and paid acquisition to support a specialty coffee brand with both retail locations and a growing eCommerce channel.
The next step