Improve collection architecture, customer navigation and product discovery.
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CRO & Multichannel Acquisition
Madolaine — CRO & Multichannel Acquisition
A multi-channel growth program combining CRO, Meta, Google and Pinterest across a large and complex product catalogue.
The challenge
What needed to change.
Madolaine operates a broad and complex catalogue where discovery, navigation and merchandising directly influence conversion and campaign efficiency.
Our approach
A connected plan across experience, implementation and growth.
Identify and prioritize CRO opportunities across the Shopify journey.
Coordinate Meta, Google and Pinterest according to audience intent and product category.
Support growth with ongoing measurement, testing and merchandising improvements.
What we implemented
The systems and channels behind the engagement.
CRO optimization
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
Meta Ads
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
Google Ads
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
Pinterest Ads
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
Growth outcome
Business progress without exposing confidential revenue data.
A stronger multi-channel eCommerce system supporting sustained growth across traffic, orders and catalogue discovery.
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The engagement connected CRO, catalogue structure and channel strategy across Meta, Google and Pinterest.
The next step