Structure acquisition across Meta, Google and Pinterest to support discovery and active demand.
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Paid Acquisition for High-Consideration Art
Galerie d’art Iris — Paid Acquisition for High-Consideration Art
A JAKE eCommerce growth engagement focused on conversion, customer experience and measurable business progress.
The challenge
What needed to change.
Art purchases involve longer consideration cycles, highly visual discovery and customer confidence that cannot be measured like a typical low-ticket store.
Our approach
A connected plan across experience, implementation and growth.
Adapt creative and campaign messaging to a high-consideration purchase journey.
Use landing experience and catalogue presentation to strengthen confidence.
Interpret performance using signals appropriate to a premium art category.
What we implemented
The systems and channels behind the engagement.
Meta Ads
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
Google Ads
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
Pinterest Ads
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
Growth outcome
Business progress without exposing confidential revenue data.
Broader digital reach and a more diversified acquisition system for a premium, discovery-led category.
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The strategy respected the realities of high-consideration art rather than optimizing only for short-window last-click purchases.
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