Build a Shopify experience with a clear product journey and conversion-ready structure.
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Shopify Launch & Google Ads
Epikura — Shopify Launch & Google Ads
A new Shopify store and Google Ads program built to create a reliable direct sales channel.
The challenge
What needed to change.
Epikura required a reliable direct-to-consumer storefront and an acquisition channel capable of capturing active search demand.
Our approach
A connected plan across experience, implementation and growth.
Prepare product data and tracking for Google Ads.
Launch campaigns around active intent and relevant product searches.
Use performance data to refine the store and acquisition system.
What we implemented
The systems and channels behind the engagement.
Shopify build
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
Google Ads
Strategy, implementation and optimization aligned with the client’s eCommerce growth stage.
Growth outcome
Business progress without exposing confidential revenue data.
A strong direct-to-consumer foundation supported by Google Ads and a healthy early conversion rate.
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The project connected the store build, tracking and Google acquisition from the beginning.
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